COMPANY News

Snipp to host panel at ad:tech New York
Casey | November 01, 2012

Snipp today announced that they will be hosting a panel at ad:tech New York  on Thursday,  November 8th at 11:00 am.

As the premier event in digital marketing, ad:tech gathers industry professionals to network, exchange valuable ideas, and learn about innovative marketing techniques. This event gives attendees the tools and techniques needed to stay ahead in digital’s fast-changing world and is expected to gather over 10,000 marketers over the course of two days.

Snipp’s panel,  ”Call and Response”, will give audiences insight into how mobile can be effectively utilized to collect customer and user data. Moderated by Snipp’s COO John D. Fauller, “Call and Response” will feature a number of distinguished panelists from a variety of industries:

  • Bethany Sanker, Marketing Manager, James Hardie Building Products
  • Benjamin Podoswa, CEO, Seccion Amarilla
  • Julie Renwick, Senior Partner, Executive Director, Mobile, Ogilvy & Mather
  • Matt Kammerait, Product Manager, Interactive Print Solutions, Quad Graphics

Panelists will discuss how they see mobile marketing evolving, with a particular focus on the notion of utilizing mobile to not just give information to users, but to learn more about them.

Thus far the focus of mobile has been the immediacy of engagement and interactivity it provides to marketing campaigns. What has been (relatively) underappreciated is its effectiveness as a medium for capturing valuable customer demographic, behavioral and purchase data, thereby providing brands with a wealth of information on who their customers are and what they are doing. “Call and Response” will look to provide attendees with perspectives on industry best practices around data collection as well as interesting and innovative examples of how companies are going about collecting customer data through mobile.

Atul Sabharwal, CEO of Snipp said, “In many ways, the evolution of mobile mirrors that of the Web more broadly: in the early days websites would primarily be used for publishing information out, and it is only now that audiences and brands have come to accept – and expect – rich mechanisms for data collection and extensive ways in which that data is utilized not just for brand marketing purposes but for consumer benefit as well. The same thing seems to be happening in mobile, only much faster!”

“We are very excited to have a such a strong presence at ad:tech New York and are fortunate to have such a distinguished group of panelists joining us on stage. ”

Snipp will also be hosting a booth on the exhibition floor (Booth #1846) and will be giving away an iPad Mini through an exclusive mobile-enabled contest!

Snipp has a limited number of expo passes available for distribution. Shareholders wishing to attend can send an email to investors@snipp.com to request a pass. Passes are subject to availability and will be issued on a first come first serve basis.