Snipp Mobilizes Meredith Special Interest Publications (SIP) Business Reply Cards and Debuts Mobile Site Builder
Snipp | November 27, 2012
Snipp today announced that it is partnering with the Meredith Corporation’s Special Interest Media (SIM) Group to launch a revolutionary new annual program aimed at digitally enhancing the SIM Group’s Reader Response activation program.
Powered by Snipp’s ‘Mobilize Me’ platform and its new Mobile Microsite builder, the new annual program will provide participating advertisers with elegant, customized mobile websites in addition to the ads they run in the magazine. The mobile websites will feature a variety of different actions that readers may wish to undertake when engaging with the advertiser, including requesting additional collateral by mail or email, contacting the advertiser directly, interacting with their social media pages, watching a video or connecting to the advertiser’s website.
Readers interested in getting more information from a particular advertiser no longer have to fill out lengthy paper-based forms, send them in by mail and then wait six to eight weeks for a response. Instead they can simply visit the advertiser’s customized mobile website and use it to get the information they want. For example, using the mobile website, readers would have the option of sending their email address and immediately receive a digital version of the advertiser’s brochure.
In addition to being more convenient for readers, the solution allows advertisers to convert the leads much faster and more effectively. Advertisers are immediately notified when readers make requests for information. Additionally, the solution reduces advertisers’ expenditures on postage and printing.
Steve Levinson, Vice President and Group Publisher of Meredith’s Special Interest Media Group said, “Since 1995, SIM has been at the forefront of providing marketers with innovative ways to better access and qualify leads on a timely basis. With more than 47 million smartphones currently being used by consumers, our relationship with Snipp Interactive takes lead generation into the 21st century by incorporating the latest in mobile technology.”
Atul Sabharwal, Snipp’s CEO and co-founder, said, “We are excited to debut our mobile infrastructure solution and site builder with an industry leader such as Meredith. This solution will revolutionize the way advertisers interact and engage with magazine readers. We’ve built this solution on the idea that interactions between advertisers and readers must be convenient, quick and mobile.”
About Meredith Corporation
Meredith Corporation is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Allrecipes.com, Family Circle, Ladies’ Home Journal, Fitness, More, American Baby, FamilyFun andEveryDay with Rachael Ray - along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation’s top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing. Most recently, Meredith made a strategic investment in London-based Iris Worldwide, a leader in experiential marketing.
A hallmark of Meredith’s business model and financial profile is its ability to consistently generate substantial free cash flow by leveraging the strength of its multi-platform portfolio. Meredith is committed to increasing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith has paid a dividend for 64 straight years and increased its dividend for 18 consecutive years.