Snipp Interactive, eWinery Solutions, a leading global provider of winery direct-to-consumer software and services solutions and Nxt-Wine Mobile LLC, an independent mobile solutions company focused on the wine industry, are pleased to announce that they have signed a cross marketing agreement to sell a wide variety of mobile marketing programs to the wine industry.
Snipp has leveraged its “Mobilize Me” platform to create a comprehensive mobile solution specifically for the wine industry. This solution will be sold to eWinery’s 500+ current customers and will allow wineries to implement sophisticated mobile-based marketing campaigns around coupons, contests, loyalty programs, gift-with-purchase and more.
The solution is focused on enabling wineries to capture Customer Relationship Management data, drive additional sampling and sales, shipment tracking by cell phone and shipment alerts to the customer.
As an example, one of Snipp’s solutions enables customers to interact with the winery by taking a photo of the label on a wine bottle. Customers send the photo in by messaging and receive back a link to a custom mobile website developed for the winery.
From the mobile website, customers can engage in various ways, such as entering a contest, receiving a coupon, signing up for a wine club or receiving mobile shipping alerts.
Snipp is responsible for the technical development of the solution and Nxt Wine will manage program implementation for existing eWinery customers.
“We are excited to work with Snipp on these unique value building solutions for the wine industry” said Ronald Scharman, eWinery’s President. “We’ve already been getting enquiries from clients to address mobile and now we have the most comprehensive solution for them. We also look forward to working with Snipp as we expand our global footprint.”
Atul Sabharwal, Snipp’s Co-founder and CEO, added, “We believe that this deal illustrates what will become a revolutionary change in the way businesses interact with consumers using modern technology. We believe mobile marketing is the next frontier in commerce and that it will be a very lucrative space to be in. We intend to be a leader.”
eWinery Solutions is the market leader in developing and implementing comprehensive business solutions exclusively for the wine industry. Our integrated business platform connects wineries with consumers through our advanced technology, professional services and extensive industry and retail experience. Founded in 2003, the company now serves more than 500 clients in the U.S. and major wine producing regions of the world utilizing the company’s proprietary technology and services.
Additional information on the company and management, including a list of major clients, can be found on the company website at www.ewinerysolutions.com