Stats & Facts: Loyalty and Incentive Program Overview and Data for 2013-2014


We had to pull together a presentation on loyalty program usage and related statistics for a proposal, and I figured it is useful data for others to have as well. 

The slideshow below is an overview of the size and state of the loyalty and incentive program market in North America/USA in 2013/2014. Included in the deck are statistics and facts about market size, membership data, effectiveness, demographics and a section on mobile loyalty programs and digital rewards. 



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