Long Live Rebates (with SnippCheck!)

| December 3, 2014 • 12:37 pm

It’s no secret that rebates have long been one of those promotion marketing tools that skirts a fine line between effective and downright sleazy. When purchasing a product, consumers are more likely to adjust their perceived value of the product …

Digital Divas: Using Receipt Processing To Get Real ROI on Shopper Marketing Efforts Aimed At Women

| December 3, 2014 • 9:56 am

At the recent Shopper Marketing Expo in Minneapolis, Snipp COO John Fauller talked about how to integrate mobile tools and technologies into the path-to-purchase to reach the “Digital Divas”. Snipp’s receipt processing solution allows brands to create unique purchase-based promotions …

The US Could Learn A Thing Or Two From How Text Messaging Is Used In Developing Countries

| August 21, 2014 • 1:51 pm

I travel back and forth between the USA and India and its always fascinating to see the evolution of mobile usage in each country. While the US is clearly more advanced in terms of its adoption of mobile technologies, India …

SnippCheck Can Now Talk To Apps (And Anyone Else) Via Our New API

| July 22, 2014 • 7:48 pm

We’re very pleased to announce the launch of our new SnippCheck API. Now SnippCheck’s industry-leading receipt processing capabilities can be easily integrated into a variety of different third-party applications easily and seamlessly. We already have two customers who are using …

SnippCheck Is Great For Trade Promotions

| June 10, 2014 • 9:00 pm

Did you know trade promotions account for over $75 billion in annual spend? Or that trade promotions account for over 70% of all marketing budgets? Despite all that money being spent, trade promotions have been notoriously hard to execute. Now …

Stats & Facts: Loyalty and Incentive Program Overview and Data for 2013-2014

| January 13, 2014 • 10:47 am

We had to pull together a presentation on loyalty program usage and related statistics for a proposal, and I figured it is useful data for others to have as well.  The slideshow below is an overview of the size and state …

Top 10 Mobile Trends For Brands and Marketers in 2014

| January 6, 2014 • 12:23 am

Its that time of the year again. 2013 was an incredible year for mobile, and if anything 2014 is shaping up to be even more momentous and exciting. For starters, 2014 is the year we can finally stop breathlessly declaring …

2013 In Hindsight: A Look Back at My Predictions For The Year

| December 30, 2013 • 10:01 am

At the beginning of this year, I wrote a column on the Top 10 mobile trends for brands and marketers for 2013. I know, I know…the massive post-holidays hangover must have clearly clouded my judgment. However, if you happen to …

Great Moments in Mobile Marketing: Smart TXTBKS

| December 13, 2013 • 2:20 pm

We tip our hat at truly unique and innovative mobile marketing campaigns from around the world. Smart TXTBKS: SMS Textbooks for the Philippines Of late I have been doing a lot of thinking around SMS and its applicability in mobile …

Mobile Is Transforming The Path To Purchase For CPG. Duh.

| December 5, 2013 • 12:31 pm

Last week I chanced upon this report from JiWire looking at the impact of mobile on the Path To Purchase for CPG (i.e. grocery store items). The email was ominously titled “Mobile is Transforming Consumer Path to Purchase for CPG”, and I …