Stats & Facts: Loyalty and Incentive Program Overview and Data for 2013-2014

| January 13, 2014 • 10:47 am

We had to pull together a presentation on loyalty program usage and related statistics for a proposal, and I figured it is useful data for others to have as well.  The slideshow below is an overview of the size and state …

Top 10 Mobile Trends For Brands and Marketers in 2014

| January 6, 2014 • 12:23 am

Its that time of the year again. 2013 was an incredible year for mobile, and if anything 2014 is shaping up to be even more momentous and exciting. For starters, 2014 is the year we can finally stop breathlessly declaring …

2013 In Hindsight: A Look Back at My Predictions For The Year

| December 30, 2013 • 10:01 am

At the beginning of this year, I wrote a column on the Top 10 mobile trends for brands and marketers for 2013. I know, I know…the massive post-holidays hangover must have clearly clouded my judgment. However, if you happen to …

Great Moments in Mobile Marketing: Smart TXTBKS

| December 13, 2013 • 2:20 pm

We tip our hat at truly unique and innovative mobile marketing campaigns from around the world. Smart TXTBKS: SMS Textbooks for the Philippines Of late I have been doing a lot of thinking around SMS and its applicability in mobile …

Mobile Is Transforming The Path To Purchase For CPG. Duh.

| December 5, 2013 • 12:31 pm

Last week I chanced upon this report from JiWire looking at the impact of mobile on the Path To Purchase for CPG (i.e. grocery store items). The email was ominously titled “Mobile is Transforming Consumer Path to Purchase for CPG”, and I …

Introducing SnippWin!

| November 13, 2013 • 1:09 pm

Over the years we created a whole range of mobile promotion campaigns for our clients. We’ve done straight up mobile text to win sweepstakes; mobile product sample giveaways (including the largest mobile-sample giveaway to date, with Mary Kay); simple quiz-based …

Great Moments in Mobile Marketing: Mobile Medic Augmented Reality App

| November 12, 2013 • 1:17 pm

We tip our hat at truly unique and innovative mobile marketing campaigns from around the world. Mobile Medic: Augmented Reality Campaign in Australia The campaign has won a bucketful of awards in Australia and internationally, and rightly so, because it …

Why SnippCheck Is Great For Trade Promotions

| October 10, 2013 • 9:00 pm

For those who don’t know, SnippCheck is our mobile receipt processing solution. Its app-free, retailer-agnostic, works on 100% of all phones and just downright the coolest thing in shopper marketing since well, the term “shopper marketing”. Thus far though, we have …

Make A Custom Twitter QR Code

| June 19, 2013 • 7:32 pm

Today, we rolled out a spanking new QR Code generator called SnippQR. It’s a free web app that lets you make custom QRs and email them to yourself. Let’s be real… There are some horrible use cases out there. It’s …

Mary Meeker’s Internet Trends Report Dissected

| June 10, 2013 • 2:51 pm

This column was originally posted on Mobile Marketer Daily on June 10, 2013 and co-written by Ritesh Bhavnani, Casey Cavanagh and John D. Fauller. Last week, Mary Meeker and the folks at Kleiner Perkins Caufield & Byers presented their annual “Internet Trends Report” …