Atul and Ritesh founded the company with the idea of adding responsiveness and metrics to traditional advertising by leveraging the mobile phone as a “bridge” between offline and online. Seven years later we’re still doing the same thing!
We found Andy, who was foolish enough to believe our ideas and willing enough to give up his long-time job and come follow our dreams. We bootstrapped the company and started building our mobile response platform and messaging tools.
We got our first clients, Time Inc.’s Stylewatch magazine and ESPN’s ESPN The Magazine. Our initial focus was on the publishing industry for whom we were tagging content in print to enable mobile response via text message keywords.
We got more clients (Meredith, Conde Nast, agencies, others); we built more solutions (QR codes, image recognitions, MS Tags, giveaway engine); we did a few more innovative programs; got written up in the New York Times!
Suddenly everyone seemed to be talking about mobile marketing. We continued to bootstrap the company, started working directly with some brands on their mobile marketing, expanding into new areas like Augmented Reality.
In February, Snipp merged with Alya Ventures to form Snipp Interactive Inc. and listed on the Toronto Venture Stock Exchange under the symbol SPN. We also raised our first set of external funding concurrent with the transaction.
We launched SnippCheck and did our first receipt-based purchase validation campaign with Arm & Hammer. We also refocused our sales efforts on the promotions and marketing space and did a slew of new promotions-based campaigns.
We did more receipt-based purchase validation campaigns than any other company, with more household brands. We defined and expanded our set of solutions to span the entire range of promotions.